Decisions
Now is the time of year when salespeople revisit their client base and make decisions about how they will prepare for the coming year.
What do you do to be ready?
Here are some thoughts -
1. Visit your current customers and find out what is going on with them
2. Create a profile of your ideal client
3. Develop a sales plan for approaching other companies/individuals who match that profile
4. Start working the plan
5. Evaluate at set intervals to make sure you are on the right track
How does that sound? There are two issues here. One is making sure you have a good relationship with your current clients. After all, you want to keep them. So don’t neglect them. The second issue is defining your target market. Knowing what your ideal client looks like can help you define that market. Usually your ideal client looks like one or more of your current clients. Another reason why visiting with them is helpful.
Give it a shot. I’ll be curious to see how it goes.
Dan Waldron Says:
I’ve been reading along for a while now. I just wanted to drop you a comment to say keep up the good work.
Show Me The Money Reply:
December 22nd, 2008 at 8:33 am
Thanks for reading along!
Posted on December 22nd, 2008 at 8:16 am
Show Me The Money Says:
I like the idea of setting a profile up for customers you would like to work with. I did this and they do in fact match a lot of my current customers.
Posted on December 22nd, 2008 at 8:33 am
Jeremy Roggenkamp Says:
I agree that is of the upmost importance to keep up with your customers. Your customers will tell you how to keep them happy, if you ask. Repeat what works and keep letting them know that you’re in it for the long run. They’ll appreciate the thought of someone having their back. I LOVE THIS SITE!!!
Posted on December 22nd, 2008 at 2:57 pm
#1 Sales Guy Says:
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Posted on December 22nd, 2008 at 6:57 pm
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Posted on September 10th, 2010 at 1:02 pm