Sales Tips From Billy Mays
With the untimely death of the best pitchman in history, Billy Mays, I was thinking about what made him great. I think we can all learn from Billy Mays, and in the meantime learn about ourselves as well.
One of the reasons people bought from Mays after watching one of his infomercials was because of his passion. If we all had passion like that for our job, our company or our product, we could sell much more. If you find the passion, you find success. Work doesn’t feel like work anymore. Mays truly loved what he did and had a passion for helping people solve a need.
I would say the second reason people bought from Mays and wanted to hire him was because of his unrelenting energy. He put the Energizer Bunny to shame. If you watched his t.v. show Pitchmen, you would see how many takes it often took to get the right one for the infomercial. His energy was the same each time, no matter how many it took. He also carried that energy over to finding new products and with the people he came into contact with on a daily basis. If we had that much energy for our jobs just think about how much more productive we could be.
The third reason that made Mays so successful was a love of his products he sold. He truly believed in each and every product he sold. He would mention that he did not want to endorse it if it didn’t truly work and didn’t do what it said it did. That is refreshing in today’s world where everyone is so eager to make a buck. Because of this, many people would buy any product he pitched because they knew it would work and be as good as Billy Mays said it was.
People are more likely to buy from someone that truly cares about their product or service than someone who doesn’t. It comes through in your voice and body language. Why should someone else care about your product or service if you don’t?
Just think if a prospect saw you with the passion, unrelenting energy and a true love for your product as most people saw Billy Mays. If you don’t have all of the above three, or even one component in your current job, with your company or with your product or service, leave. Billy Mays would tell you that life is too short to do something you don’t like.